How do you think the most successful Web sites advertise? How should you spend your advertising dollars? Banner Advertising is a Losing Game: According to a July study by WebCMO (http://WebCMO.com), guess what the most effective advertising strategy is for Web marketers? Banner ads? Print ads? Spam mail? Sorry, none of the above! The most effective method of generating Web site traffic is "Search Engine Submissions," followed closely by "Solicited or Opt-In Email". And, as any savvy Web marketer knows, submitting alone does nothing to bring you more traffic. You must be positioned in the first two or three pages of results to be found.
The following scale demonstrates how each Web marketer rated the over-all
effectiveness of the following methods on a scale of 1 to 5, with 5 being the
most effective.
Search Engine Submissions 3.35 | Solicited or Opt-In Email 3.34
Offline Advertising 3.04 | Press Release 3.00
Banner Advertising 2.85 | Discussion Forums 2.83
Sponsorships 2.61 | Newsgroups 2.46 |
Strategic Linking 2.44
Spam 1.8
Argent Web Design Studio
The best advertising dollars you can spend on the Web are in achieving search engine and directory rankings. Nearly everyone begins their Web travels at a major search engine. Anyone finding your site on a search engine or directory is someone who was specifically looking for your company, product or service. That makes them a qualified lead more likely to buy something than if they'd clicked on a banner ad out of idle curiosity. Third party studies have proven that search engines and directories provide better results than other forms of Web advertising. The cost of traditional advertising is very expensive: The average business magazine has a circulation of about 700,000 and the ad is in for one issue --- 14 days. Avg Cost: $64,084.00. The average internet magazine* has a circulation of under 500,000 and the ad is for one issue ----14-22 days. Avg Cost: $33,154.00. The average circulation of the Yellow Pages in a major metropolitan area is a bit over 1 million and lasts one year: Avg Cost: $72,340.00.
Argent-Web Design
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